HyperX, a division of Kingston Technology Company, Inc., has announced former Kentucky Wildcats basketball player De’Aaron Fox as a HyperX gaming headset brand ambassador.
The parntership means that Fox will only use HyperX gaming headsets. De’Aaron has made no secret that he’s an avid gamer and when not playing basketball, he streams games such as Call of Duty: Black Ops III and Clash Royale on popular streaming platform Twitch.
“I’m as passionate about gaming as I am basketball and thrilled to be a part of the HyperX team,” said De’Aaron Fox, former college basketball player and dedicated gamer in a press release. He added “I need quality gaming gear to keep me performing at my best.”
There’s been a number of high profile investors from the NBA area in the last year and De’Aaron joins the HyperX influencer team which includes Echo Fox owner Rick Fox, NBA All-Star Gordon Hayward and Boston Celtic owner Jonas Jerebko.
“We’re thrilled to sign De’Aaron to the HyperX family,” said Dustin Illingworth, influencer marketing manager, HyperX. “His extraordinary skill on the court and remarkable passion for gaming will elevate awareness of the HyperX brand among both gamers and traditional sports fans alike.”
It’s well known that Blake Martinez, an NFL player for the Green Bay Packers has a keen love for Dota 2. During the off-season he has often streamed his games, whilst raising money for charity and has even featured on popular streamer and personality streams. The pinnacle was arguably when he headed down to the Moonduck studio and joined a studio to share his opinion on the professional game.
In soccer, David Meyler, Hull City midfielder is well known in the FIFA community. He often communicates with popular FIFA YouTuber personalities and vocally supports those competing in the professional scene.
Esports Insider says: There’s obviously a huge cross over between athletes and gamers. It’s no secret that a lot of footballers in the UK play a lot of FIFA outside of training so this ambassador move makes a lot of sense.